Nick
Samson - president
Prior to founding BehaviorWorx, Nick was President of Service Dimensions
International (a division of Mosaic Group Inc.), North America’s
premier retail measurement, behavioral training and consulting partner
to blue chip clients in the retail, hospitality and service sectors. Nick
also founded Retail Performance Group and Mystery Shoppers (Canada) Inc.
in the early 1990s after spending over 16 years with Montreal-based Provigo
Inc. During his tenure with Provigo he was involved in the grocery, convenience
and petroleum operations of the company in various capacities, including
store operations, real estate and construction.
Martin
Hoffmitz - vp, client partnering
A highly experienced and successful business owner, Martin brings a unique
value to our clients. Martin was a pioneer in the world of customer experience
management and was involved with conceptualizing solutions that revolutionized
the way companies motivate and interact with their customers to generate
more revenue.
Justin
Green - vp, client strategy
Justin’s uncanny ability to clearly understand and anticipate short-
and long-term client needs makes him the perfect person to have complete
responsibility for all client strategy and service activities. Prior to
joining the BehaviorWorx team in 2004, Justin put his business degree
to work in the world of consumer behavior, where he spent five years strategizing,
managing and expanding client relationships.
Kelly Bernier - vp, client partnering
Prior to joining BehaviorWorx, Kelly held senior account management and business development positions with companies such as The Retail Performance Group, Mosaic Group Inc. and In-Touch Survey Systems. She has spent the last 17 years providing Fortune 500 companies such as Hewlett Packard, Victoria Secret, General Motors, Toys R Us, Quizno's, MacLaren Momentum, GMAC, Sprint, Ford and Audi with Mystery Shopping, Experiential Marketing, Survey Marketing and Customer Acquisition programs throughout both Canada and the US.
Dr.
Chuck Chakrapani - chief knowledge officer, MA,
MSC., PHD., CMRP, CIM, FSS, FELLOW MRIA
Dr. Chakrapani is a recognized expert in Marketing Research and Statistics.
He is currently Research Mentor/Industry Liaison Advisor at Ted Rogers
School of Management at Ryerson and a Senior Research Fellow at the Centre
for the Study of Commercial Activity. He is President of the Marketing
Research and Intelligence Association, and a Fellow of the Royal Statistical
Society. Prior to joining Ryerson, Chuck was Chief Executive Officer of
Millward Brown Canada, one of the largest marketing research firms in
Canada and the third largest research house in the world.
Martin
Redfern - vp, analytics
Martin’s analysis and research-based counsel is unparalleled after
developing his expertise with some of Canada’s most prestigious
research companies such as Decima, Pollara, and several years as Vice
President at Ipsos-Reid’s Ottawa, Toronto and San Francisco offices.
Tyrone
Fonseca - vp, creative
His 14 years of design and art direction experience with Internet, intranet
and extranet sites, displays and signage, consumer advertising, product
launches and corporate branding have led to several Canadian Marketing
Association and RX Club awards. Prior to BehaviorWorx, Tyrone acquired
an array of marketing and communications skills including direct, trade,
corporate and consumer as Manager of Graphic Design at Carlson Marketing
Group and as Art Director at Schwab & Piquette Communications.
Gerry
Henstra - chief technology officer
Gerry has over 20 years of experience in various business and technology
roles, including work with Forsco, Best Foods, Shoppers Drug Mart, Oshawa
Foods, IBM, Mosaic Group, Microsoft, HP, American Express, BMG Music,
Warner Home Video, Workplace Safety & Insurance Board, Information
Resources, Pepsi, Safeway, Brown & Williamson, AC Neilsen, Procter
& Gamble, Cadbury, Labatt and more.
Client
Testimonial
“We are absolutely thrilled with the tremendous response. BehaviorWorx
allowed us to make educated decisions before committing to large investments.
Thank you for this critical link between us and our customers.”
- Home Improvement Retailer
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