Your customers are cheating on you - by giving purchases to your competitors. Our research has proven that you can increase purchase frequency (from your brand) to eliminate competitor purchases. You can make your customers more loyal to you!
While it’s rare to capture 100% of your customers’ purchases, it is possible to increase the purchase frequency from certain customers. Different customer segments will be motivated by different brand attributes and marketing tactics. By targeting their underlying motivations, you can influence them to buy from you more often.
BehaviorWorx starts by identifying the revenue potential of each customer segment and then grouping them according to common motivations. This allows you to implement strategies and tactics that will increase the purchase frequency of different customer groups. A small increase in purchase frequency from a small segment of your customers can generate millions per year in new revenue. This is a key to customer loyalty and to repeat business.
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