Purchase Frequency

Your customers are cheating on you - by giving purchases to your competitors. Our research has proven that you can increase purchase frequency (from your brand) to eliminate competitor purchases. You can make your customers more loyal to you!

While it’s rare to capture 100% of your customers’ purchases, it is possible to increase the purchase frequency from certain customers. Different customer segments will be motivated by different brand attributes and marketing tactics. By targeting their underlying motivations, you can influence them to buy from you more often.

BehaviorWorx starts by identifying the revenue potential of each customer segment and then grouping them according to common motivations. This allows us to recommend strategies and tactics that will increase the purchase frequency of different customer groups. A small increase in purchase frequency from a small segment of your customers can generate millions per year in new revenue. This is a key to customer loyalty and to repeat business.

Here are three examples of strategies that will increase customer purchase frequency:

Example #1: A customer visits her local grocery store but makes separate visits to competitors for produce and bakery items.
Strategy: Loyal customers are more likely to be one-stop shoppers. Increase customer loyalty to steal produce and bakery visits away from competitors.

Example #2: A customer rotates between buying two or three different brands of shampoo without being loyal to any one brand.
Strategy: Increase brand loyalty to eliminate competitor purchases.

Example #3: Using dryer sheets inside floor vents keeps a room smelling fresh and filters dust from the air.
Strategy: Educate consumers and promote multiple uses of this product to increase consumption.

More About Purchase Frequency

•  Knowledge Base: Coming soon
•  Case Study: Coming soon