Spend Per Visit
Persuading your customers to make unplanned purchases is both an art and a science. Impulse buying is a significant revenue source that frequently goes unaccounted for. Some impulse selling tactics rely on store employees to influence customer behavior, while others use on-site marketing collateral to alter shopping patterns.
All of these tactics should work together to achieve one common purpose – to motivate customers to increase their “shopping baskets”. Many companies we’ve worked with needed help communicating the right message to their shoppers or implementing the right communication tactics. Once the shopping environment is equipped, impulse buying becomes a measurable possibility.
Just one “moment of influence” during the customer experience could result in a 10%-20% increase to the final purchase amount. If this happens just once during every 20 transactions, it could deliver millions in new revenue each year.
More About Purchase Amount
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• Case Study: Coming soon