Become An Expert. Stay Informed. Stay Ahead.
Use our free knowledge base to become an expert at your job and within your industry. This is a one-stop shop for customer strategy, customer marketing and customer research content.
Receive email alerts when new content is added. No salesperson will call you – this is a free marketing information service. Think of BehaviorWorx as your personal consultant. If you have a question about how to increase revenue, we’ll help you find solutions.
Our knowledge base is divided into the following two sections:
Stay ahead of your colleagues with cutting edge facts and trends from the worlds of customer marketing and customer research. We gather news from reputable authors, industry experts and successful executives into a single source. Please let us know if there are any topics you wish covered in greater detail.
• Use Customer Journey Maps to Improve Customer Experience
• Adam Richardson, Harvard Business Review
• Understanding Customer Experience
• Adam Richardson, Harvard Business Review
• Is Online Shopping Killing Traditional Retail?
• ZippyCart Ecommerce News
• Good Experiences Motivate Women to Share Product Info
• eMarketer
• How Consumers Use Social Media and Mobile Apps to Shop
• Jim Lucas, Advertising Age
• Nix Ambiguity and Focus for Lasting Change
• Dan Heath and Chip Heath, Fast Company
• Battle for consumer heats up
• Marina Strauss, Globe and Mail
• Kroger Simplifies Digital Couponing
• T.L. Stanley, Brandweek
• What women shoppers want: cleanliness and control
• Interview with Paco Underhill
• Deconstructing a year in Canada's retail industry
• Report on Business
• New Rules Of Mama Marketing: Older, Greener
• Sarah Mahoney, Marketing Daily
• Americans Will Spend 9% More For Excellent Service
• American Express Global Customer Service Barometer
• Financial Outlooks For 11 Major Retailers
• RetailerDaily.com
• Shaping customer experience...critical as retail recovers
• K.C. Blonski, RetailCustomerExperience.com
• What Creative Business Leaders Know
• David Brier, Fast Company
• Manifesto for Email Marketers: Consumers Demand Relevance
• e-Dialog's Independent Study of Marketers
• Getting Shoppers into Stores with Mobile Apps
• eMarketer (interview with Scott Dunlap, NearbyNow Inc.)
• Why mystery shopping isn't enough for retailers
• Dr. Pawan Singh, RetailCustomerExperience.com
• Women Shoppers Seek Guidance Online
• Mark Dolliver, Adweek
• P&G: ‘Holistic’ Approach With New Focus on Path to Purchase
• Dan Alaimo, CPGmatters
• Shopping at Cutting Edge of Consumer Research and Tech
• Emily Bryson York, AdAge.com
• Paid Brand Conversations to Rise
• Brian Morrissey, Adweek
• Does A Slow Growth Economy Affect Service Levels?
• Peter Gurney, Customer Management IQ
• Consumer Brand Loyalty Declines
• RetailerDaily
• Digitalization of Retail
• Jeremy Lockhorn, ClickZ
• Engaging Customers in Smart Conversations
• eMarketer (interview with Rick Murray, Edelman Digital)
• Using social media while building customer service
• Cheryl Hanna, Service Untitled
• The Real Story Behind the Growth of Store Brands
• Vinit Doshi, HubMagazine.com
• Men shop too: The four key factors for marketing to men
• Dr. Bob Deutsch, RetailCustomerExperience.com
• The New Consumer Frugality
• Booz & Company
• Marketing across the Generations
• MarketingCharts
• The Profitably Engaged Customer
• John Young, COLLOQUY
• Doing a Website Redesign for Marketing Results
• HubSpot
• Why consumers sign up for e-mail
• Internet Retailer
• Firms brush up on marketing to Generation C
• Allison Lampert, The Gazette
• Why We Buy: Six Basic Necessities That Drive Decision-Making
• Holly Berberich, OneCoach
• Branded Zone In-Store Campaigns
• FLEXcon
• The 7 New Truths About Your Customers
• Kara Aaserud, PROFIT Magazine
Articles are posted every few days.
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BehaviorWorx has developed innovative techniques and strategies that will measurably increase revenue from your existing customers. The following tutorials explore topics that affect customer revenue and help you avoid common mistakes when implementing customer marketing and customer research programs.
• How To Create Profitable Consumer Contests: Part 1
• Part 1 of this tutorial shows you how to enhance your online
• and offline contest strategy to increase consumer participation,
• brand loyalty and return on investment.
• How To Create Profitable Consumer Contests: Part 2
• In part 2 of this tutorial, we explain how to take your consumer
• contests to the next level and generate more revenue from
• your existing customer.
• Target Your Email Marketing - For Free: Part 1
• Imediately increase the profitability of your email marketing
• efforts. In part 1 of this tutorial, we show you how you can use
• existing company resources to create targeted email campaigns.
• Target Your Email Marketing - For Free: Part 2
• Use customer research data to create targeted email marketing
• campaigns. Part 2 of this tutorial shows you how easy it is to
• create a winning combination that produces immediate results.
• How Your Customers Decide To Buy: Part 1
• Increase sales by influencing purchase behavior. Part 1 of this
• tutorial outlines how marketers must move consumers along the
• "path to purchase" to be successful.
• How Your Customers Decide To Buy: Part 2
• Acquire the sale and retain your customers for life. Part 2 of this
• tutorial describes how consumers complete their purchase
• decisions and how marketers can prevent brand abandonment.
• Increase Profitability Through Customer Satisfaction: Part 1
• Make it profitable. Part 1 of this three-part tutorial introduces the
• concept of increasing profitability through customer satisfaction.
• Increase Profitability Through Customer Satisfaction: Part 2
• Make it actionable. Part 2 of this three-part tutorial shows you
• how to avoid the common pitfalls of a customer survey program.
• Increase Profitability Through Customer Satisfaction: Part 3
• Make it successful. The final part of this tutorial explains how
• to turn your customer insight into revenue-generating actions.